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Crimestoppers UK fail at scaremongering
Look what just popped up on my Facebook news feed: ‘What else do I know?’ ‘If I know this, who else does?’ Oh GOD NO! Someone might find out that I like makeup! The HORROR! They might… they might…...
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Starbucks sucks at names. So let’s… do loads more names?!
I don’t get this: It’s a very lovely ad and a warm, emotional, sweet idea. Starbucks will be writing names on everyone’s drinks in the UK from now on, like they do in America, to make things less...
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Kiss me, I taste like brands
Well, here’s a strange new trend: branded lip products. I’m not sure why lips specifically, but first there was this: Virgin Atlantic’s ‘Upper Class Red‘ lipstick, to promote their redesigned Upper...
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New Look to fans: judge each other’s looks for prizes
What the hell, New Look? The UK clothes brand, popular with teenagers, are running a competition on their Facebook page in conjunction with the new ‘Snow White and the Huntsman’ film. It’s called ‘Are...
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More rip-offs at the Chip Shop Awards 2012
I love the Chip Shop Awards, but I can’t help noticing how much plagiarism goes on, and it really saddens me. Last year, I wrote about how The Walker Agency ripped off Saatchi & Saatchi X’s ‘Every...
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I take it all back – memes in ads 2
Earlier this year, I wrote about agencies using memes in adverts, and why I thought it was a bit wank. I wasn’t convinced that piggybacking on a meme would ever make a good campaign. Well, I was wrong....
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Fixing straplines: Nescafé Dolce Gusto
We copywriters go to such lengths to perfect the straplines we write that we can’t help mentally tweaking the ones we see in our daily lives. I’m terribly guilty of this, often standing on a tube...
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Ad agency Ralph lets you assassinate Facebook friends with small breasts
This week in jaw-dropping, how-the-hell-did-this-get-made campaigns is Ralph’s very short-lived Facebook one for Square Enix’s Hitman game. It allowed you to put a “hit” out on your Facebook friends...
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Why Valentine’s Day is not “marketing bullshit”
This time of year, a lot of grumpy gits come out of the woodwork to complain about the international love holiday. “It’s a Hallmark holiday”, they grumble. “Have you seen the prices?”, they moan. “Why...
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How to make Fathers’ Day disappear
Every year, I start writing this post, get upset and abandon it. But since speaking to a fellow member of the Dead Dads Club who was having the same problem, I think it’s time I finished it. Fathers’...
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Social media vs. the real world: why Kellogg’s got burned and Pampers didn’t
Last week, Kelloggs UK tweeted something they’ve been regretting ever since: Twitter users were quick to pounce, calling Kellogg’s out for what they saw as a cynical attempt to promote themselves...
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Two excellent new examples of sideways thinking
1. Taco Bell ’I'm Ronald McDonald’ Brief: Stick it to McDonald’s. Solution: Hire a bunch of real-life blokes called Ronald McDonald and get them to endorse our new product. Brilliant. (It’s not the...
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Crimestoppers UK fail at scaremongering
Look what just popped up on my Facebook news feed: ‘What else do I know?’ ‘If I know this, who else does?’ Oh GOD NO! Someone might find out that I like makeup! The HORROR! They might… they might…...
View ArticleClik here to view.
Starbucks sucks at names. So let’s… do loads more names?!
I don’t get this: It’s a very lovely ad and a warm, emotional, sweet idea. Starbucks will be writing names on everyone’s drinks in the UK from now on, like they do in America, to make things less...
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